ORENSHAL HISTORY

Knitting down shawls in Orenburg region has been engaged in more than 300 years.

The downy shawl received worldwide recognition in 1857, when it was first introduced at the international fair in Paris.

Thus began the journey of Orenburg down shawls around the world: London, Berlin, Stockholm, Vienna, Shanghai, Brussels.

In 1939, a small fishing artel named after him was created. The Paris Commune.

With the acquisition of two knitting machines POM-1 in 1945, the era of industrial production of a down shawl. The artisan artel gradually turned into a modern the company, and in 1960 it was transformed into a factory of Orenburg down shawls..

Since 1981, the primary processing of down and wool has been carried out at the enterprise. Implemented the technology of production of combed yarn spinning on the equipment for knitting cobwebs.

Since 1981, the primary processing of down and wool has been carried out at the enterprise. Implemented the technology of production of combed yarn spinning on the equipment for knitting cobwebs.

From 2005 to 2011, the company carried out large-scale technical re-equipment. Morally and physically obsolete machines have given way to high-performance, eco-friendly equipment of the latest generations of the world's leading manufacturers.

In the period from 2011 to 2013 , the factory was modernized many times increased the main economic indicators: revenue, production volume, average salary, taxes, energy saving, etc.

For further development, new production facilities and radical investment decisions.

Such an opportunity appeared already in the jubilee year of 2014.

In 2014, the Orenburg Down Shawls Factory celebrated its 75th anniversary since grounds.

And this year began for the Factory, without exaggeration, a landmark event.

In February 2014, at a meeting in Orsk, Minister of Industry and Trade of the Russian Federation Manturov Denis Valentinovich and the Governor of the Orenburg region Berg Yuri Alexandrovich was the idea of creating a factory on the basis of the property complex was presented and approved Orenburg down shawls of the unique Industrial Park "Orenburg Down a handkerchief."

Thanks to broad government support, investment loans and high rates of construction by the end of summer 2015 Orenburg Regional Center of Folk Art crafts on the territory of the Industrial Park "Orenburg downy shawl" was put into operation.

The factory was able to deploy a full-scale production in 2 months (August-September 2015). production in a new building.

On October 14, 2015, on the Day of the Orenburg Down Shawl, in a solemn atmosphere, with the participation of the Governor of the Orenburg Region Yuri Alexandrovich Berg, the Orenburg Regional Center of Folk Arts and Crafts.

December 14, 2015 The Industrial Park "Orenburg Downy Shawl" was visited by the Plenipotentiary Representative of the President of the Russian Federation in the Volga Federal District - Babich Mikhail Viktorovich. The guests visited the Factory of Orenburg down shawls, Orenburg a sock factory, a children's knitting factory and other residents. Numerous shops of various masters demonstrated the best works.

In a new building with an area of almost 10,000 sq. m. m potential production capabilities residents of the industrial park have increased 2-3 times.

By the end of the first quarter of 2016, the occupancy rate of the entire Industrial Park "Orenburg downy shawl" was 95%. This is more than 1,500 employees, 80 residents, almost 1 000 parking spaces.

In particular, the new building of the Center of Folk Arts and Crafts housed:

Orenburg Down Shawls Factory; Orenburg Sock Factory; Children's knitting factory and other manufacturing enterprises; and also:

Online Sales Center "Orenburg down shawl"; The Center of Expertise "Orenburg downy shawl" and the training center; Orenburg Down Shawls Factory; Association of Manufacturers of Orenburg Down Shawl; warehouses and offices; several shops with factory and manual works; coffee shop and much more. Residents of the Industrial Park actively expanded their production capabilities during 2016: the latest machines and equipment, computers and software were purchased.

But the most important task for them was the development of the brand "Orenburg down scarf", increasing awareness, expanding the range of products.

Among the key tasks, the task of developing a branded chain of stores began to be implemented.

So, the number of branded stores:

as of January 01 , 2016 - 5; as of July 01, 2016 - 18; as of October 01 , 2016 - 38; as of 31.12.2018 - 50 stores!

Orenburg Down Shawls factory together with new franchisee partners opens stores in the largest airports and shopping centers of the country.

We actively participate in international events held by the Ministry of Industry and Trade of Russia, By the Government of the Orenburg region, we participate in exhibitions, conferences and round tables.

The factory successfully presented the original factory and the best handmade works at the NHP fair "Ladya" in Moscow.

At the International Forum "Orenburg region – the heart of Eurasia" in honor of the 275th anniversary of Orenburg Factory presented a bright stand with a wide range of products. Orenburg Down Factory platkov as an exemplary enterprise in her video presentation demonstrated how positive experience of state support, effective investments successfully influence the development of folk arts and crafts.

The factory actively participated in the international project "NHP Expedition", which took place with the support of the Ministry of Industry and Trade of Russia. We were among the first to introduce Minister Manturov Denis Valentinovich a new "Italian" collection of Orenburg down shawls, based on sketches of design students from Italy who were visiting Orenburg. Afterwards all products from this collection were integrated into the Mercedes-Benz Fashion Week exhibition Russia in Moscow.

Unfortunately, the downside of the success of the Orenburg Down Shawls Factory was active development of counterfeit and low-grade fakes.

By 2018, the volume of counterfeit goods amounted to a record 40% of all products sold under the brand "Orenburg down shawl".

And at the same time, 2018 became the most successful in the fight against counterfeiting. The factory could win more than 10 courts with a total volume of satisfied claims in the amount of more than 1.5 million rubles. We have cleared social networks of outright counterfeit. In Orenburg itself , many have closed counterfeit shops with scarves.

The factory took an active part in the International Forum "Anti-Counterfeit-2018". During the forum, the Factory told about its exceptional experience in protecting the Orenburg brand downy shawl" and the fight against counterfeiting. Our main initiatives include strengthening and tougher liability for trade in counterfeit goods. All our ideas are included in resolution on the results of the forum "Anti-counterfeit-2018".

The central event of 2019 is the 80th anniversary of the legendary Orenburg Down Factory scarves.

More than 500 guests gathered on November 25, 2019 at the solemn event "Linking traditions and modernity", dedicated to the 80th anniversary of our Factory.

Colleagues, franchisee partners and authorities came to congratulate us. The best employees awards and commendations were presented:

– The President of the Russian Federation,

– Ministry of Industry and Trade of the Russian Federation,

– Governor and Government of the Orenburg Region,

– The Legislative Assembly of the Orenburg region and many others.

In the lobby, guests could watch the photo exhibition "Factory Weekdays" and take pictures against the background installations of "Milestones" – key dates from the history of the Factory.

In the jubilee year, the Orenburg Down Shawls Factory was recognized as the winner of the award "Golden Spindle" (the founder and organizer of which is the Ministry of Industry and Trade of Russia) in the nomination "Russian brand".

The negative consequences of the coronavirus in 2020 hit the Factory's economy hard Orenburg down shawls: revenue has decreased many times, many franchisees are partners they stopped their activities, the company was on the verge of survival overnight.

Targeted federal support has become a key factor in preserving the collective, traditions and fishing in general.

Thanks to the changes of the Order of the Ministry of Industry and Trade dated April 01, 2020 RF dated November 24, 2009 No. 1058 "On the organization in the Ministry of Industry and Trade of the Russian Federation works on the inclusion of folk arts and crafts organizations in the List of organizations folk arts and crafts supported by funds federal budget" The factory has prepared a second list of product samples and in the very in the near future, he expects to be included in the federal List of people's organizations arts and crafts.

Today it is possible to overcome only by joint efforts of business and the state the consequences of the current crisis and restore the work of the legendary Factory.

How many people work at the enterprise, how many artists, the number of artists and masters currently working, whether automation, mechanization techniques are used the production itself (or) for the preparatory period, the volume of production per year.

There are 48 employees working at the Orenburg Down Shawls Factory today, 4 of them master artists, 28 masters.

The technology of production of the Orenburg down shawl and openwork gossamer (hereinafter referred to as scarves) of our company:

– strictly complies with the canons of traditional Orenburg down knitting;

– incorporates traditions and technologies, collectively mastered since 1939 and constantly improving;

– transmitted exclusively through the mentoring institute;

– uniquely combines the creative manual labor of craftsmen and machine production.